Packshot

Almost ten years of automotive packshots

For almost ten years, I have been photographing the parts and equipment of Euro4x4Parts, a specialist in automotive and 4x4 parts: filters, clutches, brakes, suspension, wheels, adventure gear… as well as products from brands such as Akisung Automotive. Mechanical parts, often dark, metallic or reflective, are among the most demanding subjects to light.

This long-term experience has taught me to shoot fast and right: a method, lighting and framing that stay identical from one product to the next, for a consistent catalogue where every product reads at a glance.

360°

Images that feed your database

A product photo never lives on its own: it joins a product page, a catalogue, a marketplace. Over the years, I have managed the image library of an online parts catalogue and its link with the product database: files named by reference, format variations for the website, marketplaces and print, and tracking of what is left to shoot.

The result: files you can import as they are, with no sorting or renaming, and a catalogue that stays consistent even with thousands of products.

Bringing products to life in the studio

Beyond the white background, the studio is where a product tells its story. Sculpted light to reveal a material, controlled reflections on metal, focus stacking (several frames merged) for perfect sharpness from front to back, "levitating" parts, scenes set in their mechanical world: enough to turn a simple spare part into a campaign visual.